Prasad Shetty

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The Psychology Behind Spending: Why We Buy What We Don’t Need

Many people spend money not because they need to or plan to, but simply because they feel like it or are unconsciously influenced to do so. Spending is…

What is Behavioral Finance and Why it Matters in Wealth Creation?

We plan to start saving or investing, but somehow, the timing is never right. A weekend sale, a new gadget launch, an unexpected vacation plan—something always comes up.…

Overcoming Emotional Investing: How to Stay Rational in Markets

You do not need to react urgently. In fact, reacting emotionally to market movements, without logical calculations, is like constantly switching lanes in a traffic jam. It might…

Investing with Logic: How to Stay Cool in a Volatile Stock Market

If Your Emotions are in Control You Can Turn Market Volatility into Opportunity
direct investments

Top 7 Strategies to Safeguard Your Direct Equity Investments

What’s in the blog? Market movements have a direct impact on your equity investments. This blog shares seven simple strategies to protect your direct equity investments from unexpected…
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For many, it was an eye-opener. This was the first time someone showed them that owning insurance and being adequately…
The challenge is that they are often made in different phases of life, for different reasons and with different objectives.…
The challenge is that they are often made in different phases of life, for different reasons and with different objectives.…
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