Prasad Shetty

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Prasad Shetty

GIFT City Explained: The Easiest Route for NRIs to Invest in India Without Tax Headaches

It’s a fast highway for global investors who believe in India’s growth and that too with the red carpet rolled out by the Government of India itself.​

The Hidden Money Trap: How Confirmation Bias Sabotages Your Wealth Creation

Confirmation bias makes us see only what supports our existing belief and this mental bias can sabotage our wealth creation.
Why We Overprice What We Own, how we loose money

Why We Overprice What We Own (and How It’s Making Us Lose Money!)

I often hear from clients who feel frustrated that their old homes or vehicles are being underpriced in the market.

The Psychology Behind Spending: Why We Buy What We Don’t Need

Many people spend money not because they need to or plan to, but simply because they feel like it or are unconsciously influenced to do so. Spending is…

What is Behavioral Finance and Why it Matters in Wealth Creation?

We plan to start saving or investing, but somehow, the timing is never right. A weekend sale, a new gadget launch, an unexpected vacation plan—something always comes up.…

Overcoming Emotional Investing: How to Stay Rational in Markets

You do not need to react urgently. In fact, reacting emotionally to market movements, without logical calculations, is like constantly switching lanes in a traffic jam. It might…

Investing with Logic: How to Stay Cool in a Volatile Stock Market

If Your Emotions are in Control You Can Turn Market Volatility into Opportunity
direct investments

Top 7 Strategies to Safeguard Your Direct Equity Investments

Direct equity investment is a thrilling journey. It is filled with immense opportunities but not without its share of unpredictability. The volatility of the market works as a…