Prasad Shetty

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Prasad Shetty

The Real Picture Behind Gold’s Shining Rally: What the Numbers Actually Tell You

Today (9th October, 2025), as I’m writing this piece, gold has already touched the 1,23,000 mark per 10g. And, I agree, this is a topic that deserves some…

How SEBI’s Accredited Investor Status Lowers GIFT City Investment from $150,000 to $10,000

Accredited Investors get to walk through a separate gate—straight into lower minimums, premium products, and more customized options.

Why Your CA Can’t Be Your Financial Planner

That’s a big blunder. In fact, relying on your CA for financial planning can be one of the costliest money errors you make. Let me show you why.

NRI Tax Guide: DTAA and GIFT City Benefits for Investors in the US, UK, Singapore & UAE

DTAA (Double Tax Avoidance Agreement) and GIFT City ((Gujarat International Finance Tec-City) — that can help you protect your earnings, grow your wealth, and stay compliant, all while…

GIFT City Explained: The Easiest Route for NRIs to Invest in India Without Tax Headaches

It’s a fast highway for global investors who believe in India’s growth and that too with the red carpet rolled out by the Government of India itself.​

The Hidden Money Trap: How Confirmation Bias Sabotages Your Wealth Creation

Confirmation bias makes us see only what supports our existing belief and this mental bias can sabotage our wealth creation.
Why We Overprice What We Own, how we loose money

Why We Overprice What We Own (and How It’s Making Us Lose Money!)

I often hear from clients who feel frustrated that their old homes or vehicles are being underpriced in the market.

The Psychology Behind Spending: Why We Buy What We Don’t Need

Many people spend money not because they need to or plan to, but simply because they feel like it or are unconsciously influenced to do so. Spending is…

What is Behavioral Finance and Why it Matters in Wealth Creation?

We plan to start saving or investing, but somehow, the timing is never right. A weekend sale, a new gadget launch, an unexpected vacation plan—something always comes up.…

Overcoming Emotional Investing: How to Stay Rational in Markets

You do not need to react urgently. In fact, reacting emotionally to market movements, without logical calculations, is like constantly switching lanes in a traffic jam. It might…

Investing with Logic: How to Stay Cool in a Volatile Stock Market

If Your Emotions are in Control You Can Turn Market Volatility into Opportunity
direct investments

Top 7 Strategies to Safeguard Your Direct Equity Investments

What’s in the blog? Market movements have a direct impact on your equity investments. This blog shares seven simple strategies to protect your direct equity investments from unexpected…
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